Search engines and Social Media: Are web sites too!
When anAuthority site exist: Visitors will bypass the search engine knowing where the info is available.
Word Of Mouth and Referrals : Best source of traffic. The recipe that Facebook is growing on.
Save on Advertsing: The traffic coming back to your sites, you don't need to pay per click.
Most businesses have one website. They manage ALL their Internet activity through ONE site indifferently of the variety of customers they serve.
Everybody is listening to the same marketing tune!
One website is enough headache: IT department
We should invest in our brand name only: Marketing department, Advertising Agencies
We can buy the keywords traffic on Google : Marketing, Advertising, Agencies, Google...
Today, social media marketing is the key: facebook, linkedin, marketing guru, etc.
Is anybody testing these assumptions?
One website is enough headache: Isn't the right question, what would be the ROI?
We should invest in our brand name only: Seems very down to earth. Like there is no budget going to anything else like production, delivery, etc. Who said that opening a second site is an marketing issue only?
We can buy the keywords traffic on Google You surely can, forever... Recurring traffic is an asset. Are you sure you want to leave it to Google, facebook?
Today, social media marketing is the key: It existed before. Was all your business coming from there before?
If the majority of businesses have only one site
the Largest and Famous brands have many who should you copy?
Here is a sample of a few leaders in their field and the additional websites they own.